Search Engine Marketing and Website Content focuses on content rather than formatting and uesability.
However, there are some items that could use translation for folks who know their business – updating the website is something they do when the doors close and the customers have gone to bed.
- your overall keyword density on each page – assumes that you know you need to associate keywords with a page. IN the text on the page, it is a good idea to use words and phrases related to the page topic. Most page creation tools allow you to add keywords or meta data to individual pages. These aren’t visible to site visitors but they help search engines categorize your pages. More keywords aren’t necessarily better, but concentrating on a single topic is. If the keywords focus on a particular topic, the search engines may determine that your page is particularly relevant to that topic.