Certainly, the cost of healthy eating is a concern, particularly for older adults. Add to this, the confusion caused by scary advertising hype, big bold claims on packages, and nutrition panels on everything all in 4 point (unreadable) type.
Packaged food is BIG business. Food companies don’t want those average citizens deciding what is good for them and what they should be eating. I know – let’s make this really confusing… We used to talk about FUD (fear, uncertainty and doubt) in the most predatory technology sales and marketing tactics. Now it is here in a supermarket near you.
But really – what is the cost of good health. Priceless.
This is going to be a long drawn out up-hill battle before people realize that they did know better. And (arg…) your mother was right – eat your vegetables.
New research has highlighted three barriers to eating healthily; income, education level, and perceived price of healthy food.
… Anecdotally, I believe that certain healthier options (via the supermarket) are more expensive. Fresh fruit and vegetables, lean cuts of meat and poultry – are more expensive than white bread and poor-quality sausages (for example).
However, with enough education, it is possible to help balance the equation. Buying oats instead of high-priced sugary cereals (for example), buying produce in season, drinking more water instead of sweetened drinks, are just a few ideas.
Is Healthy Food Too Expensive?
How do socio-economic status, perceived economic barriers and nutritional benefits affect quality of dietary intake among US adults?
European Journal of Clinical Nutrition advance online publication 7 March 2007